From loyalty to escapism
To showcase the app, we launched the Keys To The Kasbah campaign across social and digital channels – inviting new and existing users to dive into a month of thrilling missions as an international secret agent.
Drive acquisition and retention for the Virgin Red rewards app.
Banish those daily humdrum moments by escaping in to the world of a secret agent. Keys To The Kasbah ran through July 2017, with daily missions released across social and digital channels belonging to Virgin Group companies. Each mission pointed back to the Virgin Red app to redeem codes and unlock Vaults of rewards - including a trip to Kasbah Tamadot.
Art direction and design direction.
Top Ten Customer Engagements list in the Campaign Annual for 2017
9x the usual number of monthly app downloads and hundreds of thousands of missions completed.